WIX Review

In this review, we’ll navigate through the versatile landscape of a leading website creation platform that empowers individuals and businesses to establish their online presence. Join us on this journey as we uncover the array of features that makes it a compelling option for bringing your website ideas to life.

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  • Versatile Design
  • User-Friendly
  • App Integration
  • Mobile Optimization
  • E-commerce Tools


  • Template Limitations
  • Scalability Challenges
  • Advanced Blogging

In the vast realm of website builders, Wix emerges as a prominent player with its array of features tailored for various needs. Offering versatile editing options, a multitude of templates, and an extensive app store, Wix seems like a one-size-fits-all solution for creating websites.

Rather than niche targeting, they aim to cater to diverse audiences, making it an intriguing choice for many. But can truly excel at everything it offers? To delve into the heart of this matter, we embarked on a comprehensive exploration, testing each tool and feature available.

In this review, we unravel the facets of Wix’s performance for blogs, portfolios, business websites, and online stores, uncovering its strengths and limitations in each realm. Join us as we navigate through Wix’s landscape to help you make an informed decision for your website needs.

What Is WIX?

Wix is a user-friendly website building platform that empowers individuals and businesses to create their own websites without requiring advanced technical skills. It provides an intuitive drag-and-drop editor, a variety of customizable templates, and a range of tools for building websites, blogs, online stores, portfolios, and more.


Also, offers features like domain registration, web hosting, and a suite of marketing and SEO tools to help users establish a strong online presence. Whether you’re a creative writer, entrepreneur, artist, or business owner, Wix offers a versatile platform to showcase your ideas, products, or services on the internet with ease.

Pros and Cons

Check the following list of pros and cons to have a comprehensive understanding of what Wix brings to the table.


  1. User-Friendly Interface: Drag-and-drop editor makes it exceptionally easy for beginners to create and customize websites without coding knowledge.
  2. Stunning Templates: You can choose among a wide range of professionally designed templates that can be customized to create a polished and visually appealing website.
  3. App Market: It has an extensive app market that allows you to integrate powerful third-party tools, adding extra functionality to your site.
  4. Flexibility in Design: While the drag-and-drop interface is easy to use, it also gives more advanced users the flexibility to personalize their site’s design.
  5. Automatic Backups: Wix automatically backs up your website regularly, providing a safety net in case of errors or data loss.
  6. SEO Tools: It provides helpful built-in SEO features, such as meta tags, customizable URLs, and structured data, to improve your site’s visibility on search engines.
  7. eCommerce Capabilities: If you’re looking to set up an online store, Wix’s eCommerce features are intuitive and comprehensive.
  8. Reliable Hosting: They take care of hosting for you, ensuring that your site loads quickly and remains accessible to visitors.


  1. Template Limitations: While templates are customizable, you might encounter some restrictions in terms of layout and design flexibility.
  2. Long-Term Scalability: can be outgrown by larger or more complex websites that require advanced functionalities.
  3. Ads on Free Plan: The free plan displays Wix ads on your website, which can only be removed by upgrading to a paid plan.
  4. Migration Challenges: If you decide to switch to a different platform in the future, migrating your Wix site can be technically demanding.
  5. Costly Add-ons: While the basic features are included, the costs of third-party apps and add-ons can add up, impacting your budget.
  6. Mobile Responsiveness: Although it offers mobile responsiveness, the control over fine-tuning the mobile view can be limited.
  7. Limited Data Export: Exporting your site’s data isn’t always straightforward, which could be an issue if you want to move your content elsewhere.
  8. SEO Constraints: While has improved its SEO features, it might not offer the same level of control as some other website builders for advanced SEO optimization.

Wix for Blogs

Wix presents itself as a solid contender for bloggers, appealing to both creative writers and emerging entrepreneurs. The blog editor offers a range of formatting options, including bullet points, hyperlinks, and more.

Notably, you have the freedom to customize title tags, meta descriptions, and even the default URLs for your blog posts, enhancing your site’s SEO potential. However, a caveat lies in the pricing – Wix’s blogging options lean towards the higher end of the spectrum.

While there are several free blogging platforms available, the limitations of the free plan, coupled with its branding on your site, prompt you to opt for paid plans that start at $16.00 per month. Wix’s adaptability shines when it comes to different website types, including portfolios.

This platform can be your go-to option whether you’re an artist aiming to display and sell your creations. Its extensive customization options cater to novices and experienced designers alike.

Nevertheless, it’s essential to recognize that their tools are better aligned with visual artists, such as those in the field of graphic design and photography.

The presence of print-on-demand integrations, digital downloads, and visually-oriented templates caters primarily to this group, potentially leaving artists of other disciplines searching for more suitable alternatives.

Wix for Business Websites

In the realm of business websites, Wix emerges as a versatile platform, particularly well-suited for small to medium-sized enterprises. The intuitive drag-and-drop interface empowers business owners with little to no technical expertise to create a professional online presence. Wix offers an array of industry-specific templates, making it easier than ever to tailor your website to your niche.

One of the standout features for business websites is Wix’s App Market. This marketplace hosts a plethora of applications, both developed by them and third-party providers, allowing you to integrate functionalities like appointment booking, customer reviews, and contact forms seamlessly. This can be a game-changer for service-based businesses looking to streamline their operations and enhance user experience.

WIX Business

Moreover, Wix’s SEO capabilities extend to business websites as well. You can optimize individual pages for search engines, implement 301 redirects, and customize meta tags – all crucial aspects for driving organic traffic. You will also find an built-in analytics to monitor your website’s performance, gaining insights into visitor behavior and traffic sources.

However, as with any platform, this builder comes with its limitations. While it caters to various industries, it might not be the best fit for highly complex websites that demand intricate coding and extensive backend development. Large e-commerce enterprises with thousands of products might also find Wix’s scalability slightly restrictive.

Your Online Store with Wix

For those looking to establish their presence in the world of online retail, Wix offers a comprehensive set of tools to create and manage your e-commerce store. With its user-friendly interface and an array of specialized features, even individuals without prior technical knowledge can dive into e-commerce with confidence.

Wix provides a range of stunning e-commerce templates, designed to showcase products effectively. The drag-and-drop editor allows you to customize these templates to align with your brand’s aesthetics seamlessly. Plus, the mobile-responsive design ensures that your online store looks just as appealing on smartphones and tablets.

Product management on this platform is a breeze. You can organize your products, create multiple product variants, set shipping options, and even manage your inventory – all through its intuitive interface. The platform also supports various payment gateways, empowering you to offer a smooth checkout experience for your customers.

When it comes to marketing your online store, Wix doesn’t disappoint. You can optimize product pages for search engines using relevant keywords and descriptions. Additionally, Wix offers built-in marketing tools like discount and promotional code creation, abandoned cart recovery, and integration with social media channels.

While Wix simplifies the process of launching an online store, it’s essential to note that complex e-commerce operations might encounter some limitations. Businesses with an extensive product range and intricate purchase workflows might find certain advanced features lacking. However, Wix’s regular updates and improvements mean that these limitations are continuously being addressed.

Blogging Functionality

Blogging is more than just sharing stories; it’s a powerful tool for engaging with your audience, establishing authority in your niche, and driving traffic to your online store. Wix recognizes the significance of blogging in the modern digital landscape and provides a user-friendly platform to support your content creation efforts.

The blogging feature seamlessly integrates with your online store, allowing you to create a cohesive brand experience. The intuitive drag-and-drop editor enables you to craft visually appealing blog posts without any coding skills. You can insert images, videos, and other media to make your content visually compelling and engaging.

What’s impressive is Wix’s collection of blog templates that cater to various styles and purposes. Whether you’re sharing industry insights, how-to guides, or product updates, you can find a template that suits your content type. These templates can be customized to match your brand’s aesthetics and create a consistent look across your store and blog.

Managing your blog posts is simple with Wix’s user-friendly interface. You can schedule posts for future publication, enable comments to encourage reader interaction, and even moderate discussions to ensure a positive and engaging environment.

Wix also offers built-in SEO tools to optimize your blog posts for search engines, helping you reach a broader audience. Integration with social media is seamless, enabling you to share your blog posts across various platforms effortlessly.

This expands your content’s reach and drives more visitors to your online store. Plus, engaging content can lead to increased time spent on your site, potentially translating into higher conversion rates.

Expanding Functionality with the App Market

In the ever-evolving landscape of e-commerce, staying ahead requires more than just a beautiful website – it demands strategic functionalities that enhance user experience and streamline operations. This is where the Wix App Market comes into play, offering a wide array of third-party applications that can take your online store to the next level.

The Wix App Market serves as a treasure trove of tools designed to address various aspects of running an online business. From customer relationship management to email marketing, shipping solutions, analytics, and beyond, you’ll find applications that cater to your specific needs. The best part? Integration is effortless and doesn’t require any coding expertise.

Imagine incorporating a live chat feature on your website, allowing customers to reach out and get instant assistance. This not only boosts customer satisfaction but can also lead to increased sales by addressing potential buyer concerns in real time. With the Wix App Market, integrating such a feature is as simple as a few clicks.

Are you looking to streamline your shipping process? There are apps available that can provide real-time shipping rates, print shipping labels, and even track orders – all integrated seamlessly with your Wix store.

Furthermore, the App Market offers various marketing tools that can help you expand your reach. From SEO optimization apps to email marketing platforms, these tools empower you to create targeted campaigns and build a loyal customer base.

One notable advantage of the Wix App Market is its flexibility. As your business grows and evolves, you can easily add new apps to your website to accommodate changing needs. Whether you’re seeking to optimize site performance, improve customer engagement, or simplify inventory management, the Wix App Market has a solution.

Mobile Optimization for On-the-Go Shopping

In an era where mobile devices have become an extension of ourselves, it’s essential that your online store is optimized for a seamless mobile shopping experience. Wix understands this reality and equips you with the tools needed to create a mobile-friendly version of your e-commerce site effortlessly.

With a significant portion of online shopping occurring on mobile devices, having a responsive website is no longer an option – it’s a necessity. Wix automatically generates a mobile version of your site, ensuring that its layout and content adapt flawlessly to various screen sizes. This dynamic responsiveness means that whether a customer shops on a smartphone or a tablet, they’ll enjoy a visually appealing and user-friendly experience.

But it’s not just about aesthetics. Mobile optimization also plays a crucial role in search engine rankings. Google, for instance, considers mobile-friendliness as a ranking factor. With Wix, you can rest assured that your mobile-friendly online store will be favored by search engines, potentially boosting your visibility and driving more organic traffic.

Wix takes mobile optimization a step further by allowing you to customize the mobile view of your site. This feature enables you to rearrange elements, prioritize certain content, and ensure that your mobile site aligns with your brand’s identity. This level of customization ensures that your online store remains consistent and engaging, regardless of the device used to access it.

Moreover, they offer a Mobile Editor that empowers you to fine-tune every aspect of your mobile site. You can preview and adjust the layout, fonts, colors, and more, ensuring a pixel-perfect representation of your brand.

By taking advantage of these mobile optimization features, you’re not only catering to a growing segment of mobile shoppers but also future-proofing your business in a mobile-driven world.

Streamlined Checkout Process for Higher Conversions

The virtual shopping cart abandonment hurdle is a common challenge for e-commerce businesses. Customers may browse, select products, and even reach the checkout stage, only to abandon their carts.

This phenomenon often occurs due to a complex and lengthy checkout process. Wix tackles this predicament head-on by providing a streamlined and user-friendly checkout experience that can significantly boost your conversion rates.

The checkout page is where the final transaction takes place, making it a critical point in the customer journey. Wix understands this and offers an optimized checkout process that minimizes friction and encourages customers to complete their purchases.

With Wix’s checkout system, customers can view the contents of their cart without being redirected to a new page. This feature allows them to easily modify quantities, add or remove items, and see the updated totals – all within the same intuitive interface.

Additionally, the checkout process is broken down into clear steps, with visual indicators of progress, ensuring that customers know exactly where they are in the process.

One-click checkout options are also available, allowing returning customers to breeze through the payment process with their previously saved information. This level of convenience enhances customer satisfaction and reduces the likelihood of cart abandonment. Furthermore, Wix supports multiple payment methods, accommodating a wide range of customer preferences.

The checkout page’s design is clean, uncluttered, and customizable to align with your brand’s aesthetics. This attention to detail reinforces your brand’s credibility and professionalism while providing a seamless shopping experience.

To add an extra layer of confidence for your customers, Wix’s checkout pages are equipped with advanced security measures. This ensures that sensitive payment information is encrypted and safeguarded, building trust and encouraging worry-free transactions.

By leveraging the streamlined checkout process, you can overcome one of e-commerce’s biggest challenges and optimize your conversion rates. As we wrap up this guide, let’s reflect on the key points we’ve covered and the remarkable tools Wix puts at your disposal to create and manage a successful e-commerce venture.


In the dynamic realm of e-commerce, Wix emerges as a reliable companion for entrepreneurs aspiring to establish and expand their online stores.

With a suite of powerful features and a user-friendly interface, Wix empowers business owners to overcome common challenges, enhance customer experiences, and drive success in the competitive digital landscape.

From crafting captivating product pages to optimizing checkout processes, Wix streamlines every facet of your e-commerce journey. Thanks to its capabilities, you can focus on your products and customers, confident that your online store is equipped with the tools needed to thrive.

Got a Question?

Absolutely! Wix is designed with user-friendliness in mind. Its intuitive drag-and-drop interface and various editor options, including Wix ADI, cater to users of all skill levels. Whether you’re a creative writer, emerging entrepreneur, or visual artist, the platform provides the tools you need to create your online presence with ease.

Yes, Wix offers a solid blogging platform for creative writers and entrepreneurs. You can make formatting changes, add links, bullets, and more. However, keep in mind that Wix’s blogging plans can be pricier compared to other platforms that offer free options.

Absolutely. Wix’s customization options make it an ideal choice for creating stunning portfolio websites. It’s especially popular among visual artists and designers due to its versatility. While some tools are geared towards visual artists, the builder’s customization freedom accommodates various needs.

Wix offers a range of tools curated for businesses. Its custom editing tools, marketing features, and SEO capabilities empower you to create a strong online presence. While covers many business needs, additional plugins from the app store might be required for specific tools.

Absolutely! Wix’s eCommerce suite is well-equipped for small business owners. You can sell digital and physical products, utilize marketing and SEO tools, and customize your store to your preferences. Just note that once you’re on the platform, moving your store can be challenging, as it’s not easily exportable.

Wix offers a range of plans starting from free to higher-tier options. The plans vary based on features and suitability for different needs. The free plan is limited and displays Wix ads on your site. Paid plans remove ads, provide custom domains, SSL certificates, and more. Consider your requirements when choosing a plan.

Wix offers a simple setup process with various editor options, catering to different preferences. The regular editor provides extensive editing freedom, while Wix ADI streamlines the process. Its all-in-one nature, combining hosting, domains, and website management, makes it user-friendly.

Unfortunately, once you choose a theme, you can’t change it directly. However, you will find over 900 designer-made templates, allowing you to pick one that suits your style and needs before starting. Choose wisely, as changing themes requires building a new website.

Wix allows scaling within its platform, but it doesn’t support moving your site to another hosting provider. However, with the flexibility to implement HTML and CSS, you have room for customization and growth within Wix’s ecosystem.

Yes, Wix provides customer support through live chat, callback phone lines, and ticket submissions. Its Help Center is extensive and caters to both free and paid users. The knowledge base covers various topics to help you navigate any challenges you encounter.

Absolutely, they offers a solid suite of SEO features, from customizable meta titles and descriptions to structured data and XML sitemaps. It’s a good choice for beginners looking to improve their website’s visibility in search engine results.

Yes, Wix’s mobile app allows you to manage your business on the go. You can add products, respond to customer inquiries, and perform various tasks without needing a computer.

Definitely! The App Market offers a wide variety of third-party apps for marketing, eCommerce, design, and more. Whether you’re looking for extra features or alternatives to in-house apps, the App Market has options to enhance your website’s functionality.